Privacy Policy
This policy explains how Bell LLC, a Massachusetts limited liability company (“Bell LLC”, “we”) handles personal information on bellpronails.com, in the BellProNails application and console, and when we communicate with salons. It is written to meet the notice requirements of U.S. federal law and the state privacy laws that apply to us, and we apply its protections to everyone, in every state, even where a law would not require it.
Two roles
- Bell LLC as the business. For salon owners, applicants, people who request a demo, and visitors to bellpronails.com, Bell LLC decides how information is used. This policy covers that information.
- Bell LLC as a service provider. When a client books with a salon on BellProNails, the salon controls that client’s information and its own privacy notice applies (every salon site has a privacy page and SMS terms). Bell LLC processes it only for the salon, under the Data Processing Addendum. Clients should send privacy requests to their salon; if you send one to us, we will forward it to the salon and help it respond.
What we collect
| Category | Examples | Source |
|---|---|---|
| Identifiers and contact details | Name, business and personal email, phone and mobile number, postal address | You |
| Business and commercial information | Legal business name, entity type, state registration and good-standing status, salon license number and expiration, plan, billing history | You; public state records we check |
| Government business identifier | Employer Identification Number (EIN), stored encrypted | You |
| Professional information | Title and position of the owner or authorized representative | You |
| Internet and device activity | IP address, browser type, pages requested, sign-in and security events | Your device, automatically |
| Communications | Emails, support requests, demo requests, call notes | You |
| Signatures and consents | Typed signature, agreement versions accepted, date, IP address | You |
We do not collect Social Security numbers, dates of birth, bank account or card numbers for salon onboarding: Stripe collects those directly on its own pages. We do not collect precise geolocation, biometric information, or health information about salon owners.
Why we use it
- To review applications, verify a business (IRS name and EIN match, state standing, salon license), and set up and run the Service.
- To register your business for texting with carriers through Twilio and The Campaign Registry, and to set up card payments with Stripe, when you ask us to.
- To bill, support and communicate with you, including service and legal notices.
- To answer support chats and tickets. The chat on bellpronails.com first answers with the BellProNails Assistant, which runs on our own servers and does not send your messages to any outside AI company. Chat transcripts and ticket messages are kept so our team can follow up and improve answers. We remove card and Social Security numbers and passwords typed into chats and tickets before storing them. Voice calls in the support chat are not recorded.
- To secure the Service, prevent fraud and abuse, keep audit logs, and comply with law and lawful requests.
- To improve the Service using de-identified or aggregated information.
We do not use personal information for targeted (cross-context behavioral) advertising, and we do not make decisions that produce legal or similarly significant effects about anyone solely by automated means.
Who receives it
- Service providers that host, deliver or support the Service, under contracts that limit their use: see Subprocessors.
- Registries and processors you ask us to use: Twilio and The Campaign Registry (business name, EIN, address, representative contact, campaign details) for carrier registration; Stripe for payments.
- Authorities when the law requires, or to protect rights, safety and property.
- A buyer or successor if Bell LLC is involved in a merger, acquisition or sale of assets, subject to this policy.
We do not sell personal information and do not share it for cross-context behavioral advertising. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except service providers that deliver the messages.
How long we keep it
| Information | Kept for |
|---|---|
| Salon account, application, signed agreements and billing records | Life of the account, then 7 years (tax and contract records) |
| Applications that did not become customers | 2 years, then deleted |
| Demo requests | 2 years after last contact |
| Text consent and opt-out records (for salons, as their processor) | At least 5 years; opt-outs at least 10 years, so they are always honored |
| Security and audit logs | Up to 2 years |
| Backups | 14 days, then overwritten |
How we protect it
Bell LLC maintains a written information security program designed to meet the Massachusetts data security regulations (201 CMR 17.00), including encryption of personal information sent over public networks, encryption of the EIN at rest, separate databases for each salon, access limited to people who need it, logged access to sensitive fields, nightly backups and incident response procedures. See Security. If a breach affects your personal information, we will notify you, and regulators where required, as required by M.G.L. c. 93H and the breach laws of your state.
Your rights, wherever you live
Residents of states with comprehensive privacy laws (including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia) have rights under those laws. We offer the same rights to everyone:
- Know and access the personal information we hold about you, and get a portable copy.
- Correct inaccurate information.
- Delete information, subject to legal exceptions (for example, records we must keep).
- Opt out of sale, targeted advertising and significant profiling. We do none of these, so there is nothing to switch off, but you may still ask.
- Limit use of sensitive information. We use the EIN only to verify and register your business.
- Not be discriminated against for using these rights.
How to ask: email support@bellpronails.com with “Privacy request” in the subject, or write to Bell LLC, Attn: Legal, 193 Park Ave, Worcester, MA 01609. We will confirm within 10 business days and answer within 45 days (we may extend by 45 more days where the law allows, and we will tell you why). We verify requests by matching information we already have; an authorized agent must show written permission. Appeals: if we decline your request, reply to our decision with “Appeal” and a manager not involved in the first decision will review it within 45 days (60 days in Colorado). If you are not satisfied, you may contact your state Attorney General.
Global Privacy Control: we treat a browser’s GPC or similar opt-out signal as a valid request to opt out of sale and sharing.
California notices
In the last 12 months we collected the categories in the table above, for the purposes above, from the sources above, and disclosed them to the recipients above for business purposes. We have not sold or shared personal information, and we have no actual knowledge of selling or sharing information of anyone under 16. We do not offer financial incentives for personal information. California’s “Shine the Light” law: we do not disclose personal information to third parties for their direct marketing.
Children
BellProNails is for businesses and is not directed to children. We do not knowingly collect personal information from children under 13 (or under 16 where state law sets that age) for our own purposes. If you believe we have, contact us and we will delete it.
Cookies and similar technology
We do not use advertising or third-party analytics cookies. See Cookies and Local Storage.
Where data is stored
BellProNails is operated from the United States and stores data in U.S. data centers. It is intended for U.S. businesses.
Changes and contact
We will post changes here with a new effective date, and email salon customers about material changes before they take effect. Questions: support@bellpronails.com or Bell LLC, Attn: Legal, 193 Park Ave, Worcester, MA 01609.