Messaging Policy (Text and Email)
Texts and emails are how BellProNails helps salons, and they are the most regulated part of it. This policy is part of the Terms of Service. Each salon is the sender of its messages and is responsible for following it.
Laws and rules this policy follows
- The Telephone Consumer Protection Act (47 U.S.C. § 227) and FCC rules (47 C.F.R. § 64.1200), including the FCC’s consent revocation rules that take effect November 25, 2026.
- State telemarketing and messaging laws, such as the Florida Telephone Solicitation Act, the Oklahoma Telephone Solicitation Act, and the laws of Maryland, Texas, Virginia, Connecticut, Washington and other states.
- The CAN-SPAM Act (15 U.S.C. § 7701 and following) for email.
- The CTIA Messaging Principles and Best Practices, the wireless carriers’ codes of conduct, and A2P 10DLC registration through The Campaign Registry.
Two kinds of messages
- Appointment messages (confirmations, reminders, changes, wait-list openings, replies to a client’s question) are sent only to clients who gave the salon their mobile number for that purpose, for example by booking or checking in, or who texted the salon first.
- Offers (promotions, specials, news) require the client’s prior express written consent: an unchecked box or a reply keyword, with clear wording that names the salon, says texts are marketing, says how many to expect, says consent is not a condition of purchase, mentions message and data rates, and explains HELP and STOP. BellProNails captures this with double opt-in: nothing is sent until the client confirms by replying JOIN or tapping an email link. Consent cannot be bought, imported or assumed.
Built-in limits for offers
- Sent only between 9 AM and 8 PM salon local time, and not before noon on Sundays, which meets the strictest state windows (Florida, Maryland, Connecticut, Texas). Offers also pause on major U.S. holidays.
- At most one offer text per day and the monthly number shown in the sign-up wording (4 by default, never more than 8), with at least the salon’s chosen gap between offers.
- Every offer text starts with the salon’s name and ends “Reply STOP to opt out”. The first one also says “Msg & data rates may apply”.
- No link shorteners, and no content about cannabis or CBD, tobacco or vaping, firearms, alcohol promotions, adult content, gambling, loans or debt relief.
Stopping messages
A client can stop texts at any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, OPT OUT or plain words such as “stop texting me”. BellProNails records the opt-out and stops immediately, well within the FCC’s limit of 10 business days, and sends one confirmation. A reply of HELP returns the salon’s phone number and email. Opt-outs are kept for at least 10 years and are never overridden by an import or a staff member. Offer emails include a one-click unsubscribe link and the salon’s postal address, and unsubscribes take effect immediately.
Records
Every opt-in and opt-out is logged with the date, the method, the exact wording shown and the IP address. Salons must keep these records and may download them at any time. Claims under the TCPA can be brought for 4 years, and some state laws expect 5 years, so BellProNails keeps consent records for at least 5 years.
Carrier registration
US carriers require every business that texts customers from a regular phone number to register a brand and a campaign. Bell LLC registers each salon as its agent, using the information in the salon’s application, which must match IRS and state records. The carriers decide whether to approve and how many messages they will carry; fees they charge are passed through as described in the Terms.
Enforcement
Bell LLC may review message content and consent records, block a message, pause offers, or suspend texting for any salon whose messages risk violating law, carrier rules or this policy, or that receive high opt-out or complaint rates.